Why The World Doesn't Take Fashion Seriously: Its Hypocrisy
Fashion wants to be taken seriously and I want people to take it as seriously as I do. Psychologists consider it a mere capitalist manipulation of the masses. Economists think of it as “the opposite of rational”. I disagree with all of them. I believe those who don’t take fashion seriously are misunderstanding what fashion truly is. However, I have my own doubts about fashion’s ability (or inability) to send a cohesive message to the world about its credo. There are inconsistencies not only in what we understand fashion to be; is it the product or is it the change? There are also inconsistencies in what fashion stands for. Perhaps this is why it is so misunderstood. Here are just few of the fashion inconsistencies that trouble me:
FASHION’S TERMINOLOGY IS SO MISLEADING.
The shows presented at fashion weeks in New York, Milan, and Paris are considered prêt-à-porter (ready to wear) but some designers use these opportunities to display only their creative skills as a marketing ploy for their brands. In other words, they use these shows to debut collections that serve more as an art form making a statement, rather than clothing that’s truly “prêt-à-porter.” I know it’s hard to shock anyone on the streets of New York City, but I believe my jaw might drop at the sight of anyone wearing this.
FASHION SAYS ONE THING, BUT THEN DOES THE EXACT OPPOSITE.
Fashion magazines—self-declared progressive voices that are supposed to promote change and empower women—seem to be completely gaga these days over a prince charming fairytale and EVERY SINGLE OUTFIT that Meghan Markle, Duchess of Sussex wears. Isn’t that just a little hypocritical? How exactly are these magazines empowering girls? I am not joining the ranks of those saying Meghan Markle was a bad feminist for giving up her job to pursue this marriage. I am only saying that the fashion industry is not doing her, or us women, any favors diminishing powerful women into nothing more than fashion influencers. I understand their motivation to also sell products featured within their pages, but I wish they’d quit pretending they are doing it to save us.
FASHION IS SPELLBOUND BY STREETWEAR.
I personally don’t understand what streetwear’s superpower is. I don’t think it’s an exaggeration to say that it’s taken over luxury fashion and that even chic preppy grandpa Ralph Lauren has not been safe from its influence. Virgil Abloh of Off-White fame and more recently named artistic director at Louis Vuitton men’s wear collection said, “Streetwear is what is worn on the street and it’s how real people wear clothes, sneakers with a dress, a hoodie—it’s mixing genres.” If the purpose is to democratize fashion, I am even more confused; how many people who flaunt “streetwear” on a daily basis can actually afford a rather simple looking blue anorak for $1390? If they can, I certainly don’t live on the right street.
I love fashion and I think the time has come for fashion to be taken seriously. It is economically and culturally significant and much can be learned by studying it through many different lenses. I believe there is truth to fashion’s lack of sense of humor, but if fashion wants people to quit laughing, then it’s time for fashion to address the emperor’s new clothes… season after season after season.
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